Our Story

Our DNA

Driving Confidence

An enduring devotion to auto manufacturing that epitomizes capability, safety and reliability. Ceaseless innovation based on ideas unfettered by preconceived notions...

Enjoyment & Peace of Mind

At Subaru, we believe enjoyment rests on peace of mind, and that peace of mind and enjoyment go hand in hand. We’ve taken the world’s highest level of safety and functionality, and added a driving enjoyment that let’s people everywhere get the most out of life.

Short Stories

Happy Birthday

Happy Birthday

Buddy

Buddy

Propose

Propose

First Baby

First Baby

A Moment to Share

A Moment to Share

Mother

Mother

Puddles

Puddles

Dirty Car

Dirty Car

My Favorite

My Favorite

The Copycat

The Copycat

The Life

The Life

SUBARU Creation Concepts

<sg-lang1>> Engineering</sg-lang1><sg-lang2></sg-lang2><sg-lang3></sg-lang3>

> Engineering
<sg-lang1>> Design</sg-lang1><sg-lang2></sg-lang2><sg-lang3></sg-lang3>

> Design
<sg-lang1>> Craftsmanship</sg-lang1><sg-lang2></sg-lang2><sg-lang3></sg-lang3>

> Craftsmanship